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shaded. Pre-order

The Most Luxurious Skincare Is Shaded.

Pre-order

Palm shadows falling across a white plaster wall, a rattan chair and a linen throw beneath them

Ever Wonder What Actually Ages a Face?

Bare skin: Burning, spots, slackening. And risks worth more than a summer.
Sunscreen: Works. If you use enough, if you reapply every two hours, if you miss nothing.
A brim: Nothing to apply. Nothing to reapply. Nothing to miss.

It isn't the years. It's the sun. That's what a brim is for.

Unbothered. Protected. Confident.

So We Made One Thing.

The shaded. visor in cream and natural raffia, worn from behind

The shaded. visor in chocolate brown, worn from behind

The shaded. visor in black, worn from behind

A wide brim, open at the crown, UPF 50+. One shape, from $120.

A small first drop.

Pre-order

Come home from August looking like somewhere expensive was kind to you.

Swimsuits on a washing line, seen as soft shadows through a sunlit cream curtain